Bharat Benz a newly launched brand of Daimler India Commercial Vehicles Pvt. Ltd registered sales of more than 1100 vehicles since launch of 3 its heavy-duty trucks last year.All BharatBenz trucks are slated to be up to 9% more expensive but be 10% more fuel efficient than the competition.BharatBenz is an exclusive brand to represent the entire Daimler India commercial vehicles (DICV) portfolio of trucks from 6 to 49 tons, a 100% subsidiary of Daimler AG.To communicate that trucks are designed especially for the Indian market, "Bharat" part of the brand name means "India" in various Indian languages.The BharatBenz heavy-duty trucks are planned to be built on the Mercedes-Benz Axor platform, and the future light and medium-duty trucks are planned to be built on the Fuso Canter and Fuso Fighter series.The entire product line is planned to meet BSIII standards (comparable to EURO III). Currently in 2013 BharatBenz has employees including both Indian and German staff. Manufacturing plant for the BharatBenz trucks in Oragadam, near Chennai in Tamil Nadu
BharatBenz launches three Heavy-Duty Trucks in India bharatbenz careers | |
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Cars & Vehicles | Upload TimePublished on 16 Feb 2013 |
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